Marketing and Finance have a famously fractious relationship, with each accusing the other of failing to understand how value is created. This tension may seem to be dysfunctional, but when channeled right, it can be highly productive.
Marketing and Finance have a famously fractious relationship, with each accusing the other of failing to understand how value is created. This tension may seem to be dysfunctional, but when channeled right, it can be highly productive.