MAD is a framework for developing strategy when change is the norm and the interests of multiple stakeholders need to be satisfied.

It identifies whether your business should be pursuing change in the form of MAGNITUDE versus ACTIVITY versus DIRECTION (hence the acronym).

The MAD framework is the focus of nine articles in The Strategy of Change series published by MIT Sloan Management Review.

Click on the link below to complete an assessment of your current strategy.  You will receive a personalized report that identifies which form of change you should pursue and how your F2P (fit-to-purpose) and RA (relative advantage) scores compare to the 350+ other organizations that have participated in this research.