The Strategy of Change offers an approach to strategy development specifically designed for environments in which change is the norm and the interests of multiple stakeholders need to be balanced.

The book (to be published in 2024) expands on breakthrough thinking published in multiple articles in MIT Sloan Management Review that explain how Fit-to-PurposeĀ® (F2P) and Relative AdvantageĀ® (RA) are the key to identifying your next, best moves.

Click the link below to evaluate how your business performs in terms of F2P and RA. Survey respondents will receive a personalized report, together with Chapter 1 of The Strategy of Change.