MADStrat is a proprietary framework and a set of analytical tools to support successful strategy development, review and execution in dynamic and complex environments.
The name derives from the three major forms of change – Magnitude, Activity and Direction.
MADStrat addresses two key shortcomings of traditional approaches to strategy – first, the assumption that industry boundaries and economics remain largely stable over time; and second, the concept of shareholder primacy.
The outcome is a more nuanced, agile and creative approach to developing strategies that improve your company’s fit-to-purpose and deepen its relative advantage.
Identify whether your context calls for a change in magnitude, activity or direction
Gain the MADvantage™ that comes from improving your fit-to-purpose & deepening your relative advantage