MADStrat is a framework for developing strategy in contexts in which change is the norm and where the interests of multiple stakeholders need to be considered.

This framework is the focus of nine articles in The Strategy of Change series published by MIT Sloan Management Review.

Click on the link below to complete an assessment of the effectiveness of your current strategy and receive a free report that compares how your business performs relative to the 350+ other organizations that have participated in this research.

Please allow us 72 hours to generate a personalized report that will explain whether the appropriate form of change for your business is MAGNITUDE or ACTIVITY or DIRECTION.