MADStrat is a proprietary framework and a set of analytical tools that enables successful strategy assessment, development and execution in dynamic and complex environments.
The name derives from the three major forms of change – Magnitude, Activity and Direction.
MADStrat addresses two key shortcomings of traditional approaches to strategy (namely, the assumption that industry boundaries and economics remain largely stable over time; and that shareholder value is the ultimate measure of success) by incorporating the certainty of change and by broadening the range of stakeholders whose interests are explicitly integrated into the strategy development or review process.
The outcome is a more nuanced, agile and creative approach to developing strategies that improve your company’s fit-to-purpose and deepen its relative advantage.
Identify whether your context calls for a change in magnitude, activity or direction
Gain the MADvantage™ that comes from improving your fit-to-purpose & deepening your relative advantage
DIY or Guided?
The MADStrat tools are designed to empower entrepreneurs, businesses, and other organizations to evaluate their own performance and identify what form of change is appropriate in their specific context.
For those wanting further support, we are available to provide advisory services covering:
Verification of your position on the MADStrat Matrix
Strategy development to improve your fit-to-purpose and relative advantage
In some cases, the self-assessment report will be sufficient to allow businesses to use their existing data and insights to establish their position on the MADStrat Matrix with a high level of confidence.
In cases where existing data is insufficient and where conducting additional research among different stakeholder groups is key to establishing the best understanding of fit-to-purpose and relative advantage, we can provide customized research support.