The MADStrat approach is inherently multi-disciplinary and draws from strategy, innovation, culture, finance and marketing.
Our principals have published extensively in the business press across a range of topics relating to strategy, technology and customer value. Below are a selection of these materials, categorized by type:
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Article
Pulling off a successful merger or acquisition is a daunting management challenge as only about one in every five deals actually succeeds in creating shareholder value. But there’s a step companies could take to improve their odds: pay more attention to marketing strategy during the negotiations.
