The MADStrat approach has been successfully applied in both commercial and non-profit contexts because it focuses on value in its relevant sense (more than just financial value) and on delivering benefits to all stakeholders.
The companies with whom our principals have worked share a number of similarities:
- They are keenly aware of how their markets are changing
- They are focused on how to innovate in terms of the value they deliver to customers
- They view their employees as a critical source of their competitive advantage
- They use data to inform – but not constrain – their decision making
Contact us to learn more about the process used to help them.