Why MADStrat?
MADStrat represents a new approach to strategy development that differs from traditional approaches in two important ways:
By identifying the factors that underpin the appeal of a company, business unit or brand to its customers and other key stakeholders, together with the factors that cause it to be regarded as non-substitutable, the MADStrat approach provides the insight for companies to understand how to improve their fit-to-purpose and deepen their relative advantage.
The MADStrat tools are designed to empower entrepreneurs, businesses, and other organizations to assess their own performance and identify what form of strategic change is appropriate in their specific context.
The key steps are:
For those wanting support in the process, we provide advisory services covering: