MADStrat Advisory

You know your business needs to change – but you are not exactly sure how

We help you identify and implement the type of change that is right for your specific business and context

Why MADStrat?

MADStrat represents a new approach to strategy development that differs from traditional approaches in two important ways:

First, a shift of focus from what is stable to what is changing — and specifically how these changes may neutralize historical sources of advantage and how they may give rise to new opportunities
Second, the broadening of the number of stakeholders whose needs and potential contribution to the success of the business are explicitly evaluated

By identifying the factors that underpin the appeal of a company, business unit or brand to its customers and other key stakeholders, together with the factors that cause it to be regarded as non-substitutable, the MADStrat approach provides the insight for companies to understand how to improve their fit-to-purpose and deepen their relative advantage.

Self Service

The MADStrat tools are designed to empower entrepreneurs, businesses, and other organizations to assess their own performance and identify what form of strategic change is appropriate in their specific context.

The key steps are:

Take the self assessment
Verify your position on the MADStrat Matrix
Identify the actions to your fit-to-purpose and relative advantage
Integrate these actions into a coherent strategy that you refine in collaboration with key stakeholders

Guided

For those wanting support in the process, we provide advisory services covering:

How to establish your position on the MADStrat Matrix using existing data
How to fill key data gaps with primary research
Facilitation of collaborative workshops to identify key actions to improve your fit-to-purpose and relative advantage
Facilitation of multi-stakeholder strategy development work
Guidance on implementation