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Gain the MADvantage

You know your business needs to change – but you are not exactly sure how

We can facilitate the process of identifying how your strategy needs to evolve

Why use MADStrat as your framework?

MADStrat differs from traditional approaches to strategy development in two important ways:

  • First, a focus on change, not stability — and specifically how change may neutralize your historical sources of advantage but also give rise to new opportunities
  • Second, broadening the range of stakeholders whose needs and potential contribution to the success of the business are explicitly evaluated

The novelty of this perspective means that it can be helpful for certain companies to engage us to facilitate the process of assessing their current context, and identifying the most effective ways to improve their fit-to-purpose and deepen their relative advantage.

MADvantage Workshop

A cost effective way to discover the insights that can be generated via the MADStrat approach is to have us facilitate a workshop among your senior leadership team.  To get maximum value from this investment, we recommend the following process:

  1. A week before the workshop, each participant completes the self assessment
  2. If there is a lack of consistency in the responses, we focus the workshop on achieving alignment about the current performance of the business and sources of threat and opportunity; if there is consistency in the responses, the workshop will focus on idea generation and strategy development
  3. Based on the workshop, we will develop a set of recommended next steps
  4. Depending on the value you have derived from our facilitation, we can discuss what level of ongoing involvement by us may be beneficial

Retained Relationships

For senior executives that embrace the change-oriented, multi-stakeholder philosophy that MADStrat provides, we offer the possibility of a retained relationship. Typically, this involves one-on-one video sessions every two or four weeks during which a MADStrat principal provides strategic counsel on priority business issues.

These are some of the topics on which we regularly provide advice:

  • How to ensure a well-rounded perspective on the performance of the business
  • What forms of innovation are most useful depending on your change signal
  • Evaluating opportunities for value creation through focusing beyond customers
  • Updating corporate purpose to provide a sense of continuity while the business model undergoes significant modification
  • Guidance on implementation of key initiatives

Your change strategy defines the objectives against which to evaluate your corporate purpose