B. Tom Hunsaker, PhD is Associate Dean, Innovation for the Thunderbird School of Global Management (top-ranked worldwide in its field and a unit of Arizona State University, which ranks #1 in the U.S. for innovation) where he is also on the global leadership and strategy faculty. He is a multi-recipient of the school’s distinguished teaching award given to its top professor.

Tom has consulted for companies ranging in size from start-ups to the Fortune 500 and operating in North America, Latin America, Europe, and Asia. He has a particular expertise in Latin America (Spanish fluent) where he has been a visiting professor at leading Ecuadorian business school USFQ.

Prior to his career in academia, Tom held leadership positions in the performance tech, analytical sciences, and investment capital industries. He is author of the Bridger model and related best-seller book, which outlines how people best serve as conduits for game changer innovation. Among his other noted work is Mindset Positioning, which highlights why similarly talented people get dramatically different results from the same activities and what organizations are to do about it.

The practicality of Tom’s work is demonstrated by the frequency of his publications in the Harvard Business Review, the MIT Sloan Management Review, Business & Economy, Financial Times, BizEd and on Businessweek, Bloomberg, and Business & Economy online, among others.


Jonathan Knowles’ expertise is in identifying the often ignored dimension of business strategy – specifically how customers, employees and other stakeholders define value and how this should be reflected in business strategy.

Jonathan began his career in Finance at the Bank of England and, following an MBA at INSEAD, transitioned into Strategy consulting with Marakon Associates. His interest in value creation as well as value capture led him into a series of roles in brand strategy consulting, successively with Wolff Olins, Stern Stewart/Y&R’s BrandEconomics, and Brand Finance. He founded his own strategic advisory firm (Type 2 Consulting) in 2006 to help companies identify blind spots in their strategies, allowing them to deepen their franchise with customers and employees, and unlock new sources of growth.

Jonathan is proud of his long track record in helping companies achieve tangible and sustainable outcomes. The quality of Jonathan’s thinking is reflected in a dozen articles in the Harvard Business Review and the MIT Sloan Management Review alone.  He has also been published in the Wall Street Journal, Marketing Management, Professional Investor, and Intellectual Asset Management.

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